The Fascinating World Outside Our Planet

We know that our planet is an awesome place for the mere fact that it can support different life forms. And it’s also a blessing that we manage to co-exist despite our diversity. As the more superior species, mankind continues to explore the peaks of the mountains and the depths of the oceans but still some mysteries remain. Despite all these mysteries that the world has in store for us, nothing piques our curiosity more than the vast space outside our planet.

Do other forms of life exist? Can we survive in the harsh environment of the space? These are just some of the questions that fill our minds but still answers seem to elude us. For centuries, great minds tried their best to seek for answers and gain more understanding about our solar system and other galaxies farther from us. But are we really close to finding the answers with the help of modern technology or are we just barely scratching the surface of even stranger things to come.

 The skies above the European Southern Observatory’s Paranal Observatory resemble oil on water, as greens, yellows, and blues blend to create an iridescent skyscape.

The rocky, barren landscape below evokes an image of an alien world, perfectly complementing the shimmering cosmic display occurring above. The main feature is our beautiful home galaxy, the Milky Way, arching across the Chilean night sky and framing the awestruck observer on the left. The light from billions of stars combines to create the Milky Way’s glow, with huge clouds of dark dust blocking the light here and there and creating the dark and mottled pattern we observe. A natural effect known as airglow is responsible for the swathes of green and orange light that appear to be emanating from the horizon.

ESO’s Very Large Telescope can be seen as a speck in the distant background to the right atop Cerro Paranal. Its neighbour, slightly lower down, is the Visible and Infrared Survey Telescope for Astronomy (VISTA).


We try to develop technologies that will allow us to see the world outside in a different light and find out once and for all whether living outside our planet is actually possible. Our planet is aging and the threat of global warming and climate change has caused some people to panic but experts are doing their best to find out as much as they can the soonest time possible.

 Do you believe there’s life to be found on these other planets?

First, let me correct you. “Believe” is not a scientific term, as a scientist you don’t need to “believe,” you have to experiment. You can try and search for suitable planets that could sustain life, if you have enough money and technology. NASA had the idea for the TPF, Terrestrial Planet Finder, which was a satellite that was considered to difficult and expensive to develop. Eventually, it will be done because this is a question we need to answer. It could take 10 or 20 years and won’t be easy, but I believe we will get there.

When you have all the good conditions, chemistry and physics could explain how life forms. In the lab it’s not possible to test the existence if life exists out there, like in the ice layer of Europa, one of Jupiter’s four moons, the only way to do it is to observe.   


And it seems as if all their hard work are paying off with the discovery of an exoplanet (a planet orbiting another star outside our own solar system) with evidence of an atmosphere raises the hope of experts that it may possibly support human life.

 For the first time, scientists have detected an atmosphere around a planet beyond our solar system that’s just a little bit larger than Earth.

The exoplanet GJ 1132b, which orbits the dwarf star GJ 1132, is located about 39 light-years away from Earth. It has a radius about 1.4 times that of Earth and is 1.6 times Earth’s mass, according to the new study. When the planet was first discovered, researchers called it a potential Venus twin because it’s a rocky world with a very high surface temperature — and now, they’ve found that the planet and Venus might have a thick atmosphere in common, too (although it would have a different composition).

While observers have pinpointed atmospheres around much larger, Jupiter-like gas giants orbiting other stars — and a larger super-Earth, about eight times Earth’s mass — this is the first evidence of an atmosphere around an exoplanet that’s near Earth’s size, the study’s researchers said. Researchers can use planets’ atmospheres to try and determine if these worlds are suitable for life as we know it on Earth, or even to identify potential traces of life recorded there.


There is still much that we need to know about life outside our planet. Despite our best efforts over the past few decades, there are still a lot of mysteries clouding the vast space and we are unsure whether we will be able to uncover all the answers in our lifetime.

Many are desperate to find out whether the human race can survive in another planet once Earth can no longer support existing life forms. However, it is still us to blame for the planet’s gradual destruction because of our abuse and misuse of Earth’s resources for our comfort and convenience. Nevertheless, it would be great if man can overcome the challenges of astronomical studies and make it possible for us to finally leave Earth for good, if worst comes to worst.

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Developing Eco-friendly Technologies

We are all used to having technology being the focal point of our lives by now but tech innovators are gradually changing the landscape. Even young kids are adept at using the computer and most smart gadgets. Sadly, though, the environment suffers as we live a life of comfort and convenience. Pollution is a major issue as well as climate change and global warming. And we are not just talking about one type of pollution but on every form possible. And with an exploding population, our carbon footprint further increases as our demand for technology and resources continue to grow.

However, innovation is still possible without endangering the environment in the process with the help of a clean and safe green technology. We can continue to embrace the many wonders of technology and at the same time protect Mother Nature. Green tech is energy-efficient and generates less harmful wastes than when using regular technology. Although it is not yet available to the masses, there have been significant developments in this field that addresses waste management, water purification, and alternative sources of renewable energy.

A nasal filter that can ease breathing problems, a three-wheeler running on hydrogen, and cement that has a lower polluting effect, all have a common target: protect our precarious environment from further degradation. Scientists at Indian Institute of Technology (IIT) Delhi are experimenting with new technologies, ecosensitive devices and mapping pollutants to make our environment and ecological habitats sustainable. The experiments, besides weaving a multi-disciplinary apparatus, have also boo sted the industry-academic collaborations.

“We have seen a drastic change in the environment in the last few years and, if not checked, this can be detrimental. While policy formulation will be done at the government level, there is an urgent need for academic institutions to scientifically analyse the data emanating from the atmosphere and provide the right unbiased inputs to the government,” IIT-Delhi director V Ramgopal Rao says.


Green tech is still a new technology but you can see it being used in both small and large-scale industries. The tech industry is undoubtedly the biggest industry today with all the technologies running our lives and society in general. Unfortunately, we can all feel the strain of climate change and our fast depleting natural resources that encouraged concerned individuals to harness green technology for the betterment of everyone.

Going green does not necessarily have to cost you a fortune. It can start with a simple gesture like turning off the lights and air-conditioner when they are not in use. According to Centre for Environment, Technology and Development Malaysia (Cetdem) executive director Anthony Tan Kee Huat, not all green initiatives or technologies are costly. “One of the most powerful tools are our fingers. With our fingers, we have the power to switch off the lights or any electrical appliances not being used. “It does not cost anything. In fact, you gain more by saving and cutting your electricity bills,” Tan told FMT after attending the European Climate Diplomacy Week forum at Taylor’s University yesterday.

Tan said the current thinking is that people are not motivated or educated enough to go green. “Their knowledge about going green is limited,” he said, adding that people mostly thought of hybrid and electric cars when it comes to being environment-friendly. “They are unaware of the fact that there are plenty of ways to go green without having to spend so much money.”


Others often think of alternative energy as the ones used in electric or hybrid cars. Well, they aren’t entirely mistaken but there is still a long list of ways of going green without putting a dent on your finances or going the extra mile. No need to totally revamp your home and your way of life because of your desire to do your part in saving the world. Let us all be friends with the environment because it has given so much to us over the years. It’s the least we can do for all the irreversible damage we have done.

It would also help if the government takes an active part in promoting green technology. They can start by passing legislations that address green technology and forcing the public to embrace it in their lives. We need to take this initiative seriously because we are running out of time. The planet is in a terrible shape right now and we should all do our part in protecting what’s left of it before it leads us to our ultimate doom.

Developing Eco-friendly Technologies was first published on The New Influencers Blog


The Need To Fund Scientific Research

Money makes the world go round that is without a doubt. Some even worship it because of the many things you can do with ease. You can buy beautiful clothes, jewelry, homes, cars, and all the luxuries in the world and no longer have to worry about what the future holds. However, having too much money isn’t the answer to all your problems because greed can do you a lot of harm. Money can make a world of difference where everyone can benefit when used right. For your information, about 1/3 to ½ of the economic prosperity we are now reaping is the product of the numerous developments since the end of the Second World War. Everything we take for granted today all started as an idea that became a reality with the help of scientific research.

Scientific developments fuel prosperity. Most progressive countries have spent a great deal of effort and money in discovering and developing many scientific innovations from scratch that not only propelled the economy upwards but also uplifted the lives of many. We all know scientific researches take time and require a lot of money. The government funds many of these researches in the name of science to also get ahead of other nations. Some of these researches can drag on and take years before something fruitful comes out of it but others deliver the results we are looking for in a short span of time. Many of these researches won’t even happen if the government did not believe in the vision of scientists in realizing the ideas circling in their heads.

For decades, Chicago has had a backyard view of science at its most sublime. At Fermi National Accelerator Laboratory, physicists hone our understanding of the universe by trailblazing the frontier of the subatomic. At Argonne National Laboratory, scientists probe ways to make lighter, cheaper batteries for electric cars and smartphones, and tackle global water scarcity with membranes fine enough to filter out viruses and nanoscale pollutants.

That’s practical research that recognizes how finite the planet’s resources are. Advancing battery technology helps ensure a reliable power source for tomorrow’s driverless cars and taxi drones. How bad are the world’s water troubles? Water scarcity affects at least 700 million people in 43 countries, according to the United Nations. By 2025, the number of people living in areas without enough water will rise to 1.8 billion, the U.N. projects.

It’s disturbing to see where that research fits into President Donald Trump’s federal spending priorities. Under Trump’s proposed budget for fiscal year 2018, the Department of Energy’s Office of Science, which oversees Fermi, Argonne and eight other national laboratories, would take a $900 million budget cut.


No matter how much scientific research has contributed to the betterment of society, not everyone is a fan of it. We all heard about President Donald Trump’s budget cuts on various sectors like the arts and education. Science isn’t exempted either. These are just some of the things he doesn’t personally believe in like how we consider climate change as merely a hoax.

As Environmental Protection Agency Administrator Scott Pruitt defended massive proposed budget cuts to a House subcommittee Thursday, experts from the nation’s top science organization voiced their support for one of the programs slated for elimination.

A report released Thursday by the National Academy of Sciences — and prepared at the request of the EPA — argues that the agency’s Science to Achieve Results, or STAR, program, which provides millions of dollars in funding for scientific research each year, has contributed to important benefits for the environment and the public health. And it recommends that the agency continue to use it.

“This report shows that through STAR, EPA has created a vehicle that fosters collaboration and knowledge-sharing, which have produced research that has supported interventions that may reduce the cost of regulations, protect public health, and save lives,” the document states.


Trump’s proposed 2018 budget will hurt various industries a lot and it is a major cause of concern for both environmentalists and scientists. Federal funding that supported scientific researches has initiated innovations on health and science that are desperately needed by the public. They wouldn’t all be possible without the government’s help. In reality, many of these programs that would be badly hit by the budget cut have produced lifesaving and practical results. Losing them would mean a certain harm for all Americans who would rather see their taxes go to much-needed scientific developments than border walls even if they are solar-powered.

The Need To Fund Scientific Research Find more on: TNI Blog


Refugees Need An Education Too

Almost all the youth in progressive countries have access to free education. Even young children from third-world nations still have access to quality education although not always for free. However, everything changes once you are a refugee. Aside from not having a home of your own after being displaced because of wars, famine, or other natural or man-made disasters, refugees have an uncertain future where they don’t even know where to get food to eat, more so in having a shot at getting an education.

The life of a refugee isn’t easy. They have to make do with whatever is given to them out of other people’s generosity. Not all the time the government can provide everything they need to survive. It’s why going to school seems impossible when they barely have access to life’s basic necessities. Young refugees don’t normally go to school like typical kids. The places where they find asylum does not always cater to all their needs especially those of younger children who not only want to read and write but learn more about the big wide world.

Abbas and the other young refugees have been accepted in 93 schools across mainland Greece thanks to a transport scheme funded by EU Humanitarian Aid and implemented by the UN’s International Organization for Migration (IOM). The project started in October and now covers 32 camps.

“Before the launch of the programme, kids did not participate in any kind of formal education,” says IOM project coordinator, Iannis Baveas. “Before that, it was only non-formal education inside the camps. It’s very important because every kid has the right to go to school, and education is not a privilege, it’s a basic human right.”

The kids are taken by bus to selected schools located between two and 18 kilometers away. It takes Abbas about a quarter of an hour to reach Avlona elementary school, which has taken in 20 refugees from Malakasa camp in addition to its 235 pupils.

“Many of those children have never been to school in their home countries, which means they didn’t even know the basics about how to behave inside a classroom,” explains teacher Giannis Stefanidis.


Many refugee families struggle in making their kids understand the value of education because they didn’t even go to school in their home country and given the dire situation they are in. Moreover, there is no assurance as to how long they can stay in that particular place. They all have to persevere to change their fate and not allow their misfortune dictate the direction their lives are taking. With education, they can turn their life around and save the future generation from living a miserable life that they have lived so far.

Now 19 years old and resettled in the U.K., she is not only working hard on her own education but championing the cause of refugee education around the world.

Almellehan was appointed as youngest ever UNICEF goodwill ambassadoron June 19. She is also the first UNICEF ambassador with official refugee status.

“Goodwill ambassadors must exemplify good citizenship and be passionate, courageous, inspiring, caring, principled, credible and capable of acting as influential advocates for children,” said Georgina Thompson of UNICEF. “They must demonstrate leadership in their professions and show enthusiasm to use their professional prestige and networks to promote children’s rights. […] Muzoon fills this criteria perfectly.”

As a goodwill ambassador, Almellehan will advocate at events like the upcoming G20 summit for children affected by conflict or disasters to have safe places to learn, aiming to help influence policy and increase investments into this field.


The government should have education at the top of their list because educated individuals become productive citizens later in life. They can contribute to the betterment of society and help bring about the changes desperately needed by the country regardless if they are refugees. It’s the reason why government funding is crucial to help schools cater to the needs of the youth who want to learn the ways of the world even if they have to spend most of their young life in the four corners of the classroom absorbing everything they need to know to prepare them for adult life.

The blog post Refugees Need An Education Too Find more on: The New Influencers Blog


How Social Media Reshapes The World

The world is getting smaller and smaller virtually but that does not mean we’d all be able to cover the distance the separates us all. The world has changed a lot but most of these changes were brought about by technological advancements. The popularity of the Internet became even more unstoppable with the emergence of smart gadgets. You no longer need to use a laptop or a computer to be able to access the web like you used to. The world suddenly became accessible through your fingertips and it helped a lot that Internet access was made more available to the public too or more affordable for home use.

Nowadays, social media has become a household name mostly because almost everyone uses it every day, especially the teens and young adults who are most active online. Can you imagine life without Facebook, Twitter, Instagram, Snapchat and many others? These social channels wiped out the word boredom from the dictionary and everyone rejoiced. It is a common sight to see people hooked on their smart gadgets all throughout the day. Social media is the perfect 24/7 plaything for both the young and adults alike that you don’t mind getting addicted to.

I was just as excited as everyone else when my college was finally on Facebook. I opened an account that day. But now, almost 15 years later, it’s too much. A decade or more into this grand social experiment, it’s obvious social media is changing us, and not for the better.

It zaps my productivity and places me into a narrow bubble of people whose actions and feelings have little impact on my daily life. Multiply this by the billions of social media users online, and we have a fundamental restructuring of how people form and grow relationships, with huge ramifications for American political life.

The average person spends nearly two hours a day on social media. That’s five years and four months over a lifetime, and beats the amount of time spent eating and drinking, socializing, and grooming.

And although the internet has democratized information sharing by opening up access, it has also cheapened opinions. It’s taken Americans’ focus from their homes and local communities to national and international issues, which influences their lives much less.

This shift will continue to impact how we govern, how we vote and how we engage civically.


Along with the popularity of social network sites are computer jargons used by just about everyone who is using social media on a regular basis. Unfortunately, too much social media has also affected relationships. SNS distanced you from the people around you but bridged the distance from loved ones living abroad. Fake news became a thing as well and has duped many people into believing stories that aren’t entirely true.

If keeping up with the latest social media trends feels like it’s harder than keeping up with the Kardashians, you’re not alone.

The very nature of social media is that it’s fast. Social networks are where people go for quick snippets of everything going on with the people, brands and places about which they care. They’re also where people go when they want an immediate response about something, such as a customer service issue with a business. Furthermore, the social networks themselves have fostered a fast-paced environment, changing how things look and feel, adding new features and updating algorithms at a rapid-fire pace.

5 Trends for Social Media Marketers in 2017

To start, let’s dive into the latest trends shaping how marketers need to approach social media. Only a few months into 2017, and it’s already clear that this will be a big year in the social-sphere, as marketers need to ramp up on different approaches and technologies in order to inject new life into their social media presence to really hit the mark. Here are the top five trends we’ve seen this year to date:

  • Live video

  • Paid social

  • Influencers

  • User generated content

  • Chatbots


Like the technology itself that powers social media itself that is dynamic, social media trends are just as flexible too. Some trends stay for good while others are only as fleeting as the thankful emoticon on Facebook quite recently. While there has been news about it only lasting for a week in celebration of Mother’s day, many were still aghast after not seeing it in their newsfeed anymore.

Unless you’re a pioneer in the field yourself and work alongside brilliant minds like Gates and Zuckerberg, it is hard to tell what the future of social media will be like. We live in the moment and we relish the gift that social media offers in our daily pursuits but we also don’t want to lose our sense of humanity and compromise personal relationships because of our over fixation with our virtual life.

The blog article How Social Media Reshapes The World is available on The New Influencers


Advertising Through The Web

The public knows about various goods and services because of advertising. Businesses actually spend a great deal of money to make sure their brand is seen by people everywhere, from traditional billboards, newspaper and magazine spots, TV commercials, and these days, the web is the new and best platform to get your business noticed by everyone.

E-advertising, online advertising, online marketing, web advertising, Internet advertising or plainly called e-word of mouth, advertising on the web is the best thing any business can do to grow their business and take advantage of the various tech innovations to their advantage. There are different tools one can use without spending a fortune. Social media is one of the easiest and cheapest platform and most businesses are going crazy in promoting their brand here and there.

 Large and small companies may leverage an investment in social media marketing differently, according to HubSpot. In fact, these average differences in the way companies of different sizes portion their budgets help to illustrate how SMBs have used this kind of online advertising and marketing to help level the playing field between themselves and their larger competitors.
For example, HubSpot reported upon these differences between the way that smaller businesses and large enterprises have allocated their budgets:

Small companies were likely to spend 2x as much of their overall marketing budget for online advertising on social sites.

Enterprises were likely to spend far more money on such outbound advertising tactics as mail, phone marketing, and trade shows.

Media Marketing

The figures from HubSpot do demonstrate that SMBs find online advertising an economical way to run an ad campaign, expand their reach, and even interact with prospects and customers. At the same time, they can’t expect to operate exactly the same way that big companies do.


Everyone is on the web nowadays. People spend a great deal of their time online, whether for work or just plain browsing. It is why businesses are also taking advantage of online advertising because traditional advertising just became far too expensive but does not deliver the results most businesses are after.

Nowadays, even online advertising is taking a major hit as businesses are no longer happy seeing their ads in dubious sites, fake news and even pirated shows. With traditional advertising, they know just where their ads go but not with online advertising.

 In the tangled ecosystem that is online advertising, such nefarious websites collectively reap billions of dollars annually bilking advertisers. Many large companies wouldn’t want their ads financing distributors of misleading news, deceptive or counterfeit products, pirated movies and TV shows, or extremist groups. But that’s exactly what happens every day.

Media companies and their advertisers are shortchanged $8 billion a year because of scams, or more than the estimated combined revenue of Lionsgate, Paramount Pictures and MGM Studios.

Advertisers think they’re getting the desired views and clicks. But companies taking closer looks are finding unwelcome results. Websites where ads appear are visited by robots — computers hacked to impersonate real browsing behaviors. Others traffic in content people crave but upstanding businesses wouldn’t want to support, such as bootlegged movies or terrorist propaganda.

“A lot of advertisers don’t look that close because there’s so many websites involved,” said Erik Mekkelson, who bought the ads for the tech firm. “There’s hundreds, thousands of websites. And these are sneaking through.”

The set-up is siphoning potential revenue from legitimate media companies to shady ones. And it’s enabling hucksters to profit in fake newswriting and piracy thanks to ad views.


The web remains to be a major force in the world today. And it is not always a walk in the park when you do business online. The web is full of scams and scandals that would put even the most liberal person to shame, not to mention the part of the dark web where many cyber criminals like pedophiles abound.

But still, e-advertising remains to be the most practical thing to invest in these days for businesses because people frequent the web almost daily whether through their computers or their mobile gadgets. And for many, social media marketing, particularly with video has been a fast favorite because everyone is on most social networks that you can be sure your ads are seen by virtually everyone on the web. And most of the time, when people see something they like, they tell others too and it’s like a chain reaction after that and it’s what businesses keep rolling despite the competition.

The following blog article Advertising Through The Web is courtesy of TNI


The Effect Of Social Media On Human Behavior

The human species is so diverse despite our similar appearance. Unlike other species in this planet with sub-species that look so different from one another, humans almost look alike except for a variety in skin color and some features that determine our regional ancestry. Meanwhile, our cultural diversity also explains the difference on human behavior.

However, human behavior changes the more we dabble with technology especially with social media. Aside from the fact that most people in the world today use the Internet in their daily lives, social networks are also a popular hub to connect and communicate with the world at large. After all, we are a product of the environment. Relationships, shopping choices, good humor, and even study habits are now affected by social media. These social networks initially started to support existing social relations we already have but as the years go by, other social media platforms were developed that encouraged people to meet and befriend complete strangers aside from the ones where they already have existing offline relationships with.

People adopt unique personas for different social networking sites such as Facebook or LinkedIn, a team of researchers, including an Indian-origin researcher, have found.

“Users tend to portray themselves differently in these different worlds,” said Dongwon Lee, associate professor at Pennsylvania State University in the US.

Researchers theorised that these different personas stem from a desire to fit within the distinctive culture or etiquette of each site.

For instance, a photo of someone’s colorful drink may be popular on Instagram, but the same image post to LinkedIn would be frowned upon.

“The users tend to portray themselves differently in these different worlds,” Mr Lee explained.


Human behavior is so flexible it enables people to adapt to different circumstances with ease but at times this trait does more harm than good. When people change who they are to fit in to what society dictates they should be, that’s when things start to become a cause of concern.

The challenge is that most of the work on social interaction has been conducted using “real world,” face-to-face social networks, in contrast to the types of online relationships that are increasingly common. So, while we know that old-fashioned social interaction is healthy, what about social interaction that is completely mediated through an electronic screen? When you wake up in the morning and tap on that little blue icon, what impact does it have on you?

Prior research has shown that the use of social media may detract from face-to-face relationships, reduce investment in meaningful activities, increase sedentary behavior by encouraging more screen time, lead to internet addiction, and erode self-esteem through unfavorable social comparison. Self-comparison can be a strong influence on human behavior, and because people tend to display the most positive aspects of their lives on social media, it is possible for an individual to believe that their own life compares negatively to what they see presented by others. But some skeptics have wondered if perhaps people with lower well-being are more likely to use social media, rather than social media causing lower well-being. Moreover, other studies have found that social media use has a positive impact on well-being through increased social support and reinforcement of real world relationships.


A lot has changed since technology took over the world. Back then, not everyone had access to these sophisticated gadgets because they are far too expensive and only the rich can afford it. But with the mass production of these things, even the masses can now afford to buy one without spending a fortune. And it’s not that impossible anymore to get these gadgets fixed once they get broken.

Human behavior also changed along with the rise of the Internet and social media. People are always on their smartphones or gadgets checking on their social media accounts that they often mistake virtual reality for real life. Moreover, people usually only show the good side of their lives to the public but in reality, life is not a bed of roses. There are difficulties and challenges that come our way but we often bottle it up, to give others the perception that our life is perfect. In that way, social media affects human behavior negatively. The key here is to use it in moderation knowing how many people often lose themselves when using it. Even too much of a good thing can still be bad for you.

The blog article The Effect Of Social Media On Human Behavior See more on:


Social Media Redefining E-Commerce

Humans are social animals. Although we long for our peace and solitude at times, we mostly thrive in the company of others. From our childhood to adult life, we have various relationships with the people around us. And our modern world capitalized on this relationship-based society in making social media what it is today. There are all sorts of social media everywhere but still, people can’t get enough of it. Social media users grew exponentially and it is now even used in growing and promoting businesses as well.

Along with the advent of the Internet are E-Commerce businesses. This platform enabled most conventional businesses to sell online and even opened up a whole new plethora of internet-based businesses only. And then along came social media to take things to a higher level. The ads you see on your screen are there for a reason and many people are making money out of it. Even E-Commerce sites are using social media to grow their profit and tap a wider audience.

Facebook, Social Media and E-Commerce boom and their connection.

When the internet was born, it was helping the armies, however, it began as a competitive advantage for every business that embraced it. Nowadays, very quickly, the Web becomes a business necessity. It is simply not possible to remain competitive without having an online presence.

Over the last few years, the number of adults using social media has skyrocketed worldwide. Facebook recently reported that it had more than 1.2 billion monthly active users on the site in 2013, according to Reuters. More than 70 million people use Pinterest, while Twitter had more than 200 million active users in 2013. In 2016, according to Malaysian Digital Association, Malaysian spends the average of 18 hours on internet per week and Facebook is on top of the list for social sites accessed by Malaysians. Although many people use these and other social media platforms just to stay in touch with their friends and family, they have a profound impact on many aspects of business and e-commerce.

The companies that embraced the existence of social media are now generating roughly $2.4 million every minute through e-commerce. A large chunk of this revenue comes directly from social media, with Facebook, Instagram, Pinterest and Twitter helping to generate more than $40,000 every 60 seconds.


Whenever you log into your social media accounts, you see various sponsored posts or postings about businesses here and there. They are subconsciously promoting their business to us through the engaging posts and photos they post daily and we end up wanting more.

E-commerce is everywhere now.

But as brands move beyond their apps and court customers on social media and the mobile web, there’s still plenty more for them to do to get ahead, according to a new study by L2.

The market research firm said contextual commerce — practice of giving shoppers the option to buy where they want — offers expanding opportunities to retailers as consumers pass by a multitude of apps in favor of the mobile web and social media.


All businesses must establish an online presence if they want to keep up with all the changes happening in the world today. E-Commerce and social media now go hand in hand if you want to beat the competition and make your brand stand out, so the people think of it first when they need a product or service in line with your industry.

Facebook, Instagram and Twitter are the most popular social networks, and each has a unique audience. It’s important to first get to know these differences so that you can take a specific approach with each one. Here are a few things to know as you plan your marketing efforts.


Facebook is less open than other social media platforms, but its continuing popularity makes it impossible to ignore. The platform is very community based, making it ideal for local B2C businesses. However, when used correctly, it can also be a valuable resource for online retailers that operate without regional restrictions. Shares are crucial to success on Facebook, since they’re the only organic way to reach people who haven’t liked your page. Include photographs with every post and overlay them with text describing your current special. 


As popular as Facebook has become, its demographic skews slightly older, making it less-than-ideal for businesses interested in reaching those in their teens and 20s. Instagram’s demographics falls squarely into that age bracket, with 55 percent of all 18- to 29-year-old Americans who are online using the site.


Twitter’s 140-character limit makes it a challenge for marketers, but when used correctly, it can be a powerful tool. Through the use of hashtags, you can reach customers who might be looking for items like yours. However, images that encourage re-tweets can be even more effective in reaching potential customers. Twitter has also become a venue for customer service requests, so it’s important to maintain an active presence and set up notifications to ensure you know as soon as your brand is mentioned. 


We can’t stop progress from happening and that direction is taking us to more technological advancements in the years to come. Our lives will forever be intertwined with technology. For you to thrive in this new world, you have to embrace it and master it as soon as you can. As they say, ignorance is never an excuse.

The same thing is true in the world of e-commerce. Whatever your opinion of social media is irrelevant and you have to put it aside in order to grow your business. Join in on the bandwagon and make money using this platform that allows you the best and widest exposure at the most reasonable price. There is a social media platform for each demographic and you can make the most of it to promote your business and grow your brand while at the same time building a long list of growing followers and social media influencers who can help establish your empire. E-commerce is not just a term anymore for online shopping. You now influence people to patronize your brand because of your strong social media presence.

Social Media Redefining E-Commerce was initially published on TNI Blog


The Modern Battleground

War is never a good thing, no matter what the reasons are. While nations fight over sovereignty, safety and security against terrorists and issues of global importance, what many people in the world forget, especially world leaders of powerful nations is that the innocent civilians are the victims here and their whole lives are shattered in just one or several air strikes. Many of us actually don’t understand what is going on in Syria. How this war started and why it lasted for so long? Do people really have to die? And for what cause?

In any war, there is great bloodshed and death. And while the great world wars 1 and 2 are far behind us now, the threat of a looming world war 3 is on the horizon as many nations in the Far East have become modern-day battlegrounds. The Syrian Civil War is one of the most deadly wars we have witnessed in recent years. From bombings here and there and refusal to accept refugees by other nations to the use of chemical warfare on innocent people, the casualty has been high and is expected to continue to rise as the U.S. joined in on the attacks.

President Trump ordered the military on Thursday to carry out a missile attack on Syrian forces for using chemical weapons against civilians. The unilateral attack lacked authorization from Congress or from the United Nations Security Council, raising the question of whether he had legal authority to commit the act of war.

Mr. Trump and top members of his administration initially justified the operation as a punishment for Syria’s violating the ban on chemical weapons and an attempt at deterrence. But they did not make clear whether that was a legal argument or just a policy rationale.

The strike raises two sets of legal issues. One involves international law and when it is lawful for any nation to attack another. The other involves domestic law and who gets to decide — the president or Congress — whether the United States should attack another country.


It remains to be a hot topic on social media and people all over the world are debating whether the recent intrusion of American forces was justified or even legal.

President Trump, inspired by TV images of faraway suffering to launch missile strikes against Syria, may be about to discover a lesson that has confounded presidents for 25 years: American power can only do so much.

That truth is also embedded in another set of disturbing images that Mr. Trump has not cited publicly: those from Nigeria’s conflict-torn northeast, where a very different crisis is drawing different American action toward different ends.

Those two conflicts, in both their contrasts and commonalities, reveal something of the role that Mr. Trump has taken on and its limitation.

Both are humanitarian disasters whose ground-level stories horrify and enrage. And they are both crises of a sort that the United States, since emerging from the Cold War as the world’s policeman, has repeatedly tried but often failed to resolve.

The range of American intervention efforts, as well as their often modest success, can be seen in those two crises that Mr. Trump inherited: Syria, whose civil war has become a global issue, and Nigeria, where fighting with Boko Haram rebels has killed tens of thousands and displaced an estimated three million people.


Six years ago, this peaceful uprising against the Syrian President Bashar al-Assad started and has now blown out of proportion and killed as many as 300,000 civilians and the body count continually rising aside from displacing hundred thousands more refugees. What started as a civil war between the people and the government has drawn support from various nations all over the world – either pro-people or pro-government supporters. Powerful countries like the U.S., Iran, Russia, and Saudi Arabia backed the war and made this now war-torn state their modern battleground.

As the world continues to watch the massacre that is going on in Syria, our hearts bleed for all the innocent lives that were lost, for all the bloodshed and all the atrocities ordinary Syrian people have to endure because of this war. President Trump expressed his disinterest in pursuing wars of any kind aside from the immigrants he so badly wants to purge from the country but has changed his heart and decided to go on with the attack on many civilians – especially young children – died on one of the most recent Syrian chemical attacks.

We can only hope and pray for the peaceful end of this war. But until no one concedes and gives way for the greater good, we will likely see more wars happening in different parts of the world where tension is ripe for another battleground.

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Grow Your Business With The Help Of SEO And Social Media

We are all familiar with social media while we have heard of SEO now and then when we surf the web unless you work online for a living. Back in the days, we rarely use the web when we use the computer. Most of the time, we just use Word to type in documents, play Solitaire or other PC games or work on Excel. As technology advances and internet services became more reasonable and widely distributed, people got hooked into web browsing and social media became a big hit, all the more reason for us to stay online for longer.

If you just found out about SEO or search engine optimization, you’ll find out that it no longer focuses on singular keywords but of intent and search user needs as well as long-tail searches. People search for something on the web because they have a need for it, which may or may not always translate to a sale. By adding social media into the equation, it provides your site more visibility and a wider audience. However, many are still puzzled whether contents that go viral on social media, also help boost your site’s ranking as well.

Content marketing is about informing and entertaining your audience, social media is about promoting your content, and SEO is about making sure the technical t’s are crossed and i’s are dotted so search engines can find your content, right? Wrong. All three work toward the same thing: achieving relevance for your audience.

With the organic online marketing ecosystem growing, it’s no surprise that SEO, social media, and content marketing are finding themselves under the same umbrella. When the three are working in sync, they help acquire customers and increase website traffic through valuable content. This is in part due to the changes to Google algorithms, which now factor social signals as an indicator in search rankings. To make an organic marketing plan that works towards your company’s goals, it’s important to know how content marketing, social media and SEO all fit into the same strategy.


The goal is to build the business and increase profit through increased visibility and also grow your online presence, so people think of your brand first whenever they think of the industry product/ service you are in.

Is SEO dead? With the ever-changing digital landscape and social media takeover, SEO isn’t what it used to be.

While SEO is certainly not dead, it is definitely changing. No longer is SEO just relevant to search engines like Google and Bing. People are now going to social media sites and using them as search engines. Facebook, Youtube, Twitter, LinkedIn – these are all be utilized as “search engines” by billions of people.

With more than 2.3 million Google searches per minute, Google is still a major driver of all internet traffic and it’s crucial that your business has prime real estate in Google. Leveraging the power of social media properly, can not only increase your visibility on social networks, but it can also increase your search engine rankings.


While shares made on social media may not be that helpful in boosting your site’s page ranking, they can still work as credible bank links, which may actually still hep boost search listing over time.

The relation and impact between social media and SEO is two-way, whereby Social media impacts your SEO efforts whereas SEO influences your presence on social media platforms. However, as much as the two impact and influence each other, they do work hand in hand to the benefit of your business. This is because you cannot at any one time reap the benefits of one, without the impact or influence of the other, and that is a good standoff.

  • The impacts of social media and SEO to your business;








With competition taking on the global stage, you need your SEO and social media marketing game strong and on-point if you want to succeed and make a name in the industry you are in. Even if you are already an established business, you need to build a strong online presence to maintain and grow your business. Most people go online now for various reasons, and you don’t want to miss out on the opportunity of reaching people from all over the world and possibly sell your product or service.

Businesses often hire SEO and social media experts to do the job for them while smaller businesses often manage social media accounts once the site has been set up by a professional because it is cheaper to operate that way. SEO and social media, when both done right, can multiply your earnings by 10 to 100 times it is now. The potential is limitless when you are on the Internet, so don’t miss out on this chance.

The following blog post Grow Your Business With The Help Of SEO And Social Media is courtesy of The New Influencers Blog